• Design Thinking Methodology Book

Design Thinking Methodology Book

( Review 89 )
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This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative

products; technologies; services; business models; marketing ideas; processes; spaces; and solutions for diverse business, social, and everyday challenges.
It includes easily applicable design thinking techniques, such as

HMW questions, personas, mind mapping, empathy mapping, affinity diagram, value-proposition canvas, storyboard, cause-and-effect diagram, brainstorming, brain dumps, reverse brainstorming, benchmarking, journey map, and prototyping.
A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including

project managers and IT specialists, innovation teams, marketing professionals and brand managers, product managers, designers, consultants, strategic planning experts, C-level executives, and architects.
The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as

creativity, thinking out of the box, empathy, visual thinking, observation, asking the right questions, and pattern recognition.
It also describes how to apply design thinking and lean and agile methodologies together."

Book Description

This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative

products; technologies; services; business models; marketing ideas; processes; spaces; and solutions for diverse business, social, and everyday challenges.
It includes easily applicable design thinking techniques, such as

HMW questions, personas, mind mapping, empathy mapping, affinity diagram, value-proposition canvas, storyboard, cause-and-effect diagram, brainstorming, brain dumps, reverse brainstorming, benchmarking, journey map, and prototyping.
A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including

project managers and IT specialists, innovation teams, marketing professionals and brand managers, product managers, designers, consultants, strategic planning experts, C-level executives, and architects.
The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as

creativity, thinking out of the box, empathy, visual thinking, observation, asking the right questions, and pattern recognition.
It also describes how to apply design thinking and lean and agile methodologies together."

Book Detail

  • Book Title

    Design Thinking Methodology Book

  • Author

    Emrah Yayici

  • Book Type

    Business And Accounts

  • Date Published

    December 14, 2016

  • Specification

    Management And Technology

  • Pages

    Pages

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Book Reviews

  • Mark Smith

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  • jessy_arthur

    Donec ullamcorper vulputate quam pharetra tempus. Nam mi eros, porta vitae tempus sit amet, blandit non elit. Cras aliquet massa non quam molestie facilisis. Duis sollicitudin mattis ante, sed suscipit mi blandit et.

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  • cone adresson

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  • sarena doe

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